Here we are, back again. Pleased to know that the first issue of Imaforni Today gave you a pleasant surprise. Confirming the importance of this house organ, which is intended to provide information, but that was created as a forum for constructive confrontation between partners to encourage debate. An initiative that requires a certain commitment, and that involves us a lot in terms of content if we are to avoid turning it into a purely promotional operation. So what we need is feedback: we need your reactions and sensations.

The strong points of the relationships that have gradually been established over the years with our customers, in order to respond properly to their needs, have been the exchange of opinions and information. Imaforni Today is now an additional instrument – more modern, more immediate, more consistent with and suited to our company philosophy.
Information that is thus clearer and more up-to-date, but more than anything, it provides a constant interchange of knowledge and professionalism. This is why we need you. We need your opinions. Please continue writing to us at the following e-mail address: marketing@imaforni.it

Imaforni Today was launched in October 2003, during the important IBA trade fair in Düsseldorf, and you will find a brief report on the German event. We are however pleased to point out, that once again IBA recognised our qualities of leadership.
2004 will be a year of consolidation for us, and the year we have closed was truly important for the company: against the scenario of an highly uncertain global market, Imaforni bucked the trend with an extremely positive performance. A sign that we have interpreted as a reward.

To stay on the subject, in this issue you will find the view of an expert who is familiar to everyone: Mr Gabriel Jardim, of Kraft Latin America, who talks of their partnership with Imaforni.

Those companies that choose Imaforni have understood how important it is to select the right partner if they are to be successful. This is the concept upon which our new communication is based. From the creative point of view, it takes up and develops the previous campaign, and it is intended to stress the issue of reliability even further. Once again we have made use of an image that is foreign to the everyday context of our sector and to traditional communication, while losing none of the clarity of the headline.

We are grateful to you for your confidence, and we wish you all
a Prosperous 2004, filled with further successes!

Demetrio Castello, Ugo Bademer