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Whatever Phyllis Chesler, the American author of the very recent and hotly debated “Woman’s Inhumanity to Women”, might say, the finance manager of Imaforni, Nadia Castello, is a convinced supporter of the concept that “women ensure greater levels of cooperation in companies and their sixth sense makes the wheels of production turn more smoothly”. So what is the opposing theorem? Chesler maintains that women do not help each other at the workplace – they are jealous and become enemies of the best women. Nadia Castello entered the family company when she was still very young – just after getting her accountancy diploma – and worked her way all the way up to one of the most important positions, with the greatest responsibility. She sees things in a totally different light. As the “boss’s daughter”, and noless strong-willed and enthusiastic than her father, she can sometimes be “a bit undiplomatic, just like Daddy” and might have played the “Eve versus Eve” game studied by Phyllis Chesler. But things turned out differently. Elegant yet restrained, practical yet emotional, Nadia pays the closest attention to interpersonal relationships. She adores her work and considers the ability to cooperate to be of paramount importance. Of course, it is equally essential to have the right people to work with and rely on.
“But my co-workers need to be able to rely on me too”, says Nadia. “It’s instinctive for us women to go one step futher, beyond the superficial appearance of problems, beyond the difficulties in relationships. And this gives the results the company needs. There are quite a number of women in the administration department, and I must say no one finds their position uncomfortable. We always have constructive confrontation.” Mrs Castello has a very delicate task: that of dealing with complex international interactions, since the
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company exports its machines right round the world: it is no easy task to check credit cover while keeping the closest eye on variations in currency exchange rates. All this requires instinct and in-depth knowledge, and Nadia has to be able to indicate the right parameters for credit cover well in advance when the contract is signed. “There’s certainly no speculation”, she points out, “but we can’t risk making a loss”.Her position is one that is normally occupied by a man, and indeed very few women end up as the financial manager of a company. Nadia admits: “It was tough at the beginning, because I often found myself having to convince men – who were surprised to hear a woman’s voice on the phone – that a woman too can understand financial matters. But over the past few years, things have changed considerably”. Even more than her brother Pierluigi – the company’s managing director – Nadia has witnessed the entire development of Imaforni right through to its assertion as market leader.
We asked her the secret of this success: “I think one thing is the fact that Imaforni is a company that has never lost the advantages of its family structure. We’re always all here, ready to respond directly to our customers: we still use the philosophy of customization, rather than accepting the limits of standardisation”.
What it’s like working in such a successful company? “Belonging to a company at the leading edge, with a solid background, naturally gives great satisfaction. I’m satisfied to see that we’re constantly doing something worthwhile and innovative”.
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